![]() ![]() Initially, Instagram's aspirational branding seemed to pay off. And when Zuckerberg eventually convinced them to start running ads (their first partner was Michael Kors), Systrom personally edited the photo to fix the white balance. Early on, we learn that Systrom and Krieger were wary of growth hacks, believing that an uncluttered app and minimal notifications would promote a high-quality-even luxe-experience. ![]() The perfectionistic Systrom envisioned Instagram as a curated experience focused on simplicity and community, while Facebook has alway notorious for moving fast and breaking things. Systrom and Krieger sold Instagram to Facebook in 2012, and the main drama of the book arises from the ensuing internal battles between Systrom and Zuckerberg. But what follows in No Filter is the story of culture clash and an ongoing debate between curation and automation, ending with ( spoiler alert! ) the exit of Instagram co-founders Kevin Systrom and Mike Krieger. Sarah Frier’s deft narrative nonfiction begins as a riveting tale of startup drama, with Instagram’s historic sale to Facebook for $1 billion and a guarantee of business independence. ![]()
0 Comments
Leave a Reply. |